Clínica
Sashida
Plastic surgery of excellence in the hands of experience.
Client
Clínica Sashida
Year
2022
Category
Healthcare
Project
Brand Identity
Interior Design
Brand Communication
Collaboration
MBO Arquitectos
Clínica Sashida is a beauty center where plastic surgery, techniques, and skin treatments are intended to achieve the goals of its patients.
We design a brand evolution, renovating the previous logo without losing its essence. We created the logotype based on the golden ratio, showing the blend between aesthetics and medicine. The lines represent the delicacy and perfectionism, characteristics that represent the results of Clínica Sashida.
We created a harmonious space that conveys well-being and trust through visual elements, a balance of colors, and subtle forms expressed in the interior design, evoking peace and tranquility. Providing a safe space for the patients to start a new chapter for reinventing themselves.
In the brand identity, we used a blue color palette associated with health, healing, tranquility, and understanding. For the interior design, we created a more neutral environment- to balance the asepsis and minimalism, we used warm tones and wood to make the Clinic a more welcoming and comfortable space.
